Manual[01]
Every follow-up
is on you
You write each email, chase each reply and copy each note into the CRM by hand, even the ones you've done a hundred times.
EMAIL · MAILROOM01
412 emails queued for 8am
LINKEDIN · PRESS02
7 posts + 38 connects
X · STUDIO03
Thread live, 9 parts
DMS · SWITCHBOARD04
64 conversations open
CRM · ARCHIVE05
9 deals logged
ANALYTICS · LEDGER06
Replies up 38%
SIGNALS · MAST07
212 buying signals
0%
AI agents that run
your entire go-to-market
Napalm finds buyers, enriches them, writes in your voice and follows up across email, LinkedIn, content and DMs. Every send waits for your approval. Concept by Napalm Labs, built for teams who would rather close than click.
More meetingsLess busyworkFaster follow-upsEvery channelMore meetingsLess busyworkFaster follow-upsEvery channelMore meetingsLess busyworkFaster follow-upsEvery channelMore meetingsLess busyworkFaster follow-upsEvery channel
The repetitive parts of outbound shouldn't eat your day. Napalm handles the research, the writing and the follow-ups so you can stay focused on the conversations, not the tools.
Learn moreWorks with
GMAILGoogle Workspace
LINKEDINSales Navigator
HUBSPOTTwo-way sync
SALESFORCETwo-way sync
SLACKAlerts + approvals
CLAUDEMCP native
CALENDLYBooking
APOLLOData provider
GMAILGoogle Workspace
LINKEDINSales Navigator
HUBSPOTTwo-way sync
SALESFORCETwo-way sync
SLACKAlerts + approvals
CLAUDEMCP native
CALENDLYBooking
APOLLOData provider
Works natively inside the tools you already use, including Gmail, LinkedIn, HubSpot, Slack and Claude.
Problems
Your GTM stack does what you tell it, nothing more
Sales software is powerful but passive. It waits for every instruction, gives no advice, and can't act on its own, so all the repetitive work stays on you.
Every follow-up
Disjointed[02]
Eight tools,
zero context
Data in one tab, sequences in another, LinkedIn in a third. Nothing knows what the others just did, so you re-explain it every time.
Blind[03]
Nothing watches
for signals
Funding rounds, new hires and site visits come and go unnoticed until you happen to spot them, if you spot them at all.
Slow[04]
Leads go cold
while you wait
Research, copy and approvals pile up between steps. By the time the email goes out, the moment has passed.
Right there with you
For the whole pipeline
Introduction
Revenue teams spend hours on research, copy and chasing replies, work that pulls focus away from the actual conversations.
Most of it is repetitive and rule-based, the kind of task that shouldn't need a person doing it by hand every time.
Napalm gives every stage its own agent. They pass each lead down the line, flag what matters and act on your approval, so the busywork stops eating your day.
[Scroll to continue]
Napalm AI01 · DISCOVER
1,284 buyers found
Natural-language search across LinkedIn, the web and B2B data.
Napalm AICOMMAND CENTER
23 meetings this week
Lifecycle, KPIs and everything that needs you, on one screen.
[Click on a screen]
Run an agent natively in your stack
Napalm runs inside the tools your team already uses. It reads your CRM and inboxes, understands who you sell to, and can make changes directly, with every action shown to you first so nothing happens without your say so.
- Works with Gmail, Outlook, LinkedIn and Slack.
- Understands your ICP, your voice and your offer.
- Suggests the next move while you work.
- Sends and edits automatically after your approval.
Product tour
From one sentence to pipeline
The real Napalm app, drafted. Scroll through how a single goal travels through the product.
[01/06]
app.trynapalm.com / command-center Autopilot running
Good evening
What should we ignite today?
Find 50 VPs of Sales at Series B fintechs in NYC, enrich them and build a 3-step campaign
Run the full lifecycleDefine my ICPTriage my repliesScale my inboxesDaily autopilot
Lifecycle
1,284
Found
412
Fit
398
Enriched
2,418
Sent
276
Replied
61
Positive
23
Meetings
9
Won
Sends & replies · 14 days
Needs you
Hot reply · Priya @ Ledgerly
Approve launch · 412 leads
Inbox health 91%
[01] Ask
Give it a goal
- 01Type the outcome you want in plain English
- 02Lifecycle counts update live as the agent works
- 03Anything that needs a human lands in Needs you
app.trynapalm.com / discover Autopilot running
Who are you looking for?
Natural languageFind similarJob descriptionBooleanCompanies
CFOs at Series A fintechs in NYC who came from banking
HybridExaApolloICP · Fintech CFOs1,284 results
PRPriya RamanCFO · Ledgerly · ex-Goldman · posted about month-end close96
MBMarcus BellVP Finance · Tallyfy · ex-Goldman · posted about month-end close93
ARAna RuizCFO · Northwind Pay · ex-Goldman · posted about month-end close91
JOJames OkaforController · Brightbook · ex-Goldman · posted about month-end close88
LFLena FischerCFO · Cashloop · ex-Goldman · posted about month-end close86
[02] Discover
Find every buyer
- 01Natural-language search across web, LinkedIn and B2B data
- 02Hybrid mode blends Exa and Apollo against your ICP
- 03Every result is scored with the reason it fits
app.trynapalm.com / tables / fintech-cfos Autopilot running
Fintech CFOs
Enriching 22 / 24Company
Person
Work emailwaterfall · 9
Signal
AI research
Fit
Ledgerly
Priya Raman
priya@ledgerly.com
Raised $24M A
Close takes 12 days
96
Tallyfy
Marcus Bell
marcus@tallyfy.io
Hiring FP&A
Moved to NetSuite
93
Northwind
Ana Ruiz
ana@northwind.com
New CFO · 34d
Board wants cash view
91
Brightbook
J. Okafor
j.okafor@brightbook.co
Pricing page ×3
Spoke at FinOps Summit
88
Cashloop
Lena Fischer
Headcount +38%
+ Add enrichmentApolloProspeoFindymailLinkedIn profileFirecrawlExa researchAI column
[03] Enrich
Know them cold
- 01Work emails come from a 9-provider waterfall, pay per hit
- 02Signals and AI research fill in as columns
- 03Rows enrich in parallel while you watch
app.trynapalm.com / campaigns / fintech-cfos Autopilot running
Dry-run mode is onEvery email renders and logs, nothing sends until you say go.
Day 0Email · close in 3 days, not 12A 64% open · B 71%
+2 business daysLinkedIn · visit profile + like postwarm-up
+3 business daysEmail · reply in thread with teardown11.8% reply
if no replyLinkedIn · connect with personal note42% accept
412 leads · 14 inboxes · weekdays 8–11am localApprove launch
[04] Sequence
Write and schedule
- 01Dry-run is on until you flip it
- 02Email and LinkedIn steps live in one sequence
- 03Nothing launches without your approval
app.trynapalm.com / unibox Autopilot running
Priya Raman Interested
Yes, Tuesday works. Can you send the deck?
Marcus Bell Meeting booked
Booked via your Calendly link
Ana Ruiz Out of office
Back on the 14th · follow-up moved
@devon_k (X) DM · interested
Saw the thread, how does pricing work?
James Okafor Not now
Circle back in Q1 · snoozed to Jan 6
Priya Raman · Ledgerly
“Yes, Tuesday works. Can you send the deck beforehand?”
AI draft · your voice
Great, Tuesday 10am ET it is. Invite is on its way with the deck and a 2-page teardown of your close process.
Send nowScheduleMark interested → deal
[05] Reply
Never miss a reply
- 01Every inbox and DM in one Unibox, labelled by intent
- 02Drafts are written in your voice and ready to send
- 03One click turns a reply into a deal
app.trynapalm.com / content / calendar Autopilot running
This week
Persona · Peter, founderVoice match 98%Mon · 9:00
Carousel · Close in 3 days
Tue · 9:00
X
Thread · 7 tools → 1 agent
Wed · 9:00
TikTok
Founder clip · 20s
Thu · 9:00
Post · Month-end myths
Fri · 9:00
YouTube
Short · Podcast cut
22 assets · auto-post Mon–Fri · DMs to ICP engagers onApprove week
[06] Content
Post every day
- 01An AI persona writes as you, with 98% voice match
- 02A week of posts across LinkedIn, X, TikTok and YouTube
- 03Engagers who fit your ICP get a DM automatically
AskDiscoverEnrichSequenceReplyContentScroll →
[01]
Napalm agent
Napalm agent Autopilot · 4 goals
Find CFOs at Series A fintechs who posted about month-end close, then start a sequence.
✓discover.people1,284 found · 412 fit ≥ 80
✓enrich.waterfall398 verified emails (96.6%)
✓write.sequence3 steps · per-lead openers
!launch.campaignWaiting for your approval
Approve launch · 412 leads
Ask Napalm anything about your pipeline...
Ask for meetings, not tasks. The agent plans the play, finds and enriches the leads, writes the copy and waits for your yes before anything goes out.
Learn more[02]
Command center
Active
8
Pending
4
Inbox health
94%
Time saved
16.8hrs
Welcome back, Peter
3 campaigns need your attention today.
AI activityView all
27 new VP Sales hires detectedRecommended play ready Pending12 min ago
Linkedin post trending61 ICP-fit people engaged Review required1 hr ago
Duplicate leads merged39 records cleaned Pending1 hr ago
Brand voice check passed22 posts ready Completed12 min ago
Pending approval (3)View all
Launch “Fintech CFOs”
412 leads · 14 inboxes
64%Review→
Schedule 22 posts
LinkedIn + X
88%Review→
Buy 3 domains
Lookalikes · warmup 14d
40%Review→
Every campaign, inbox, signal and approval in one view. See what the agent did overnight, what needs you, and what it recommends next.
Learn more
Agent · patching
Reply on LinkedIn → moved to email thread → meeting booked in Calendly → deal logged in HubSpot.
Integrations
Every port,
already patched in
Your agents get the whole switchboard: every inbox, network, content channel, CRM and data source, wired together so a reply on one line can move the deal on another without anyone touching a cable.
PortPlatformLineStatus
[01]Gmail · OutlookSequences, warmup, repliesEmail Live
[02]LinkedInVisits, connects, DMs, postsSocial selling Live
[03]XThreads, replies, DMsSocial Live
[04]Instagram · TikTok · YouTubeClips, carousels, shortsContent Live
[05]WhatsAppTriggers, follow-ups, handoffMessaging Live
[06]SlackAlerts and one-tap approvalsTeam Live
[07]HubSpot · Salesforce · AttioTwo-way sync, auto-loggingCRM Live
[08]CalendlyMeetings straight to calendarBooking Live
[09]Apollo · Exa · FirecrawlPeople, companies, researchData Live
[10]Claude · ChatGPT · CursorYour agents drive NapalmMCP Live
Channels
Every channel,
one drawing set
Email, LinkedIn, content, messages, signals, enrichment, CRM and analytics share one data model and one agent, so every channel knows what the others just did.
Email[01]
Sequences that land
Unlimited inboxes, warmup network, A/B and per-lead copy, sent on each lead's clock.
Inboxes:
∞
Warmup:
Native
DNS:
Watched
LinkedIn[02]
Warm before you pitch
Visits, likes, connects and DMs inside human limits, handed off to email when it's hot.
Connects:
25/day
Pacing:
Human
Accounts:
Many
Content[03]
A week of posts a day
AI personas in your voice with images, carousels and clips, auto-posted everywhere.
Platforms:
5
Formats:
All
Voice:
Yours
Messages[04]
Every DM answered
Comment-to-DM, keyword triggers and WhatsApp flows with clean handoff to a human.
Reply:
< 60s
Triggers:
Events
Handoff:
Clean
Signals[05]
Catch buyers early
Funding, hiring, job changes and site visits turned into plays that fire on their own.
Sources:
40+
Refresh:
Live
Plays:
Auto
Enrichment[06]
Data you can trust
A waterfall across premium providers plus live web research on every row.
Points:
150+
Providers:
9
Billing:
Per hit
CRM[07]
Pipeline, self-logged
People, companies and deals that build themselves, or two-way sync with yours.
Sync:
2-way
Entry:
None
Views:
Kanban
Analytics[08]
Know what works
Reply sentiment, variant lift and inbox health explained by the agent in plain words.
Lift:
Per step
Health:
Per inbox
Spend:
Per source
Why us
Built to work
the way you do
Napalm fits into your process instead of replacing it. It watches quietly, speaks up when something needs attention, and only acts when you say so, so you stay in control the whole way through.
[Scroll to continue]
✕
Overnight · 03:02
Inbox dipped to 91%, volume rerouted
[01]
Spots problems before you do
Napalm watches deliverability, replies and signals around the clock and raises what matters before it costs you a deal.
Account · Ledgerly
Size:
120 FTE
Raised
$24M A
Stack
Stripe
Lead · Priya Raman
Role:
CFO
Verified
Fit
96
Signal · New CFO hire
Seen
2d ago
Source
Score
+12
Checking...
[03]
Checks every lead
Each contact is verified, scored and researched before it enters a sequence, so you never pitch the wrong person twice.
Subject: guaranteed 3-day close for your finance team
Sequence · Step 01
List:
Fintech CFOs
Leads
412
Drafter
Napalm AI
Napalm AI
Suggestion #01
“Guaranteed” is a spam trigger
Swap for “in 3 days”. Subject drops to 38 characters and inbox placement improves.
[02]
Shows its work
Every draft comes with the reasoning behind it, so you can see why a line was written and change it in one click.
Learned pattern
- • Tone of voice
- • ICP rules
- • Send windows
- • Objection replies
- • ...
[04]
Learns your playbook
It picks up your voice, your ICP and what wins, and applies it everywhere, without you writing the rules down.
Napalm Studio
Content that ships
while you sleep
AI personas write in your voice and generate the images, carousels, clips and ads to match. Napalm schedules all of it across LinkedIn, X, Instagram, TikTok and YouTube, then DMs everyone in your ICP who engages.
Plates 01 / 05
Generated
Generated
Generated
Generated
Generated
Use cases
Made for the people
in the pipeline
Founders
Run outbound without hiring an SDR team. Give Napalm a goal on Monday and review booked meetings on Friday.
SDRs & AEs
Stop researching and start talking. Every lead arrives enriched, scored and with an opener grounded in something real.
Growth & content
Turn one idea into a week of posts, then turn engagement into pipeline with DMs and email follow-ups.
Agencies
Run many brands, inboxes and personas from one workspace, each with its own voice and guardrails.
RevOps
One data model across every channel, synced both ways with your CRM, with every agent action logged.
Pricing
Start free.
Scale when it works.
Try every module free, then pick the plan that fits your volume. Dry-run until you say go, cancel any time.
| [Spec] | Trial $0 Every module, small quotas. Start free | Starter $97/ mo Email outreach, prospecting and CRM. Start free | Growth $297/ mo + LinkedIn, signals, AI reply agent, API. Start free | Scale $697/ mo + Content Studio. Start free | Agency $1,497/ mo Unlimited mailboxes and seats. Start free |
|---|---|---|---|---|---|
| Mailboxes | Small | 10 | 50 | 200 | Unlimited |
| Emails / day | Small | 1,000 | 5,000 | 20,000 | 50,000 |
| Data credits / mo | Small | 1,000 | 5,000 | 20,000 | 50,000 |
| AI usage / mo | Small | $50 | $150 | $400 | $1,000 |
| Seats | 1 | 3 | 10 | 25 | Unlimited |
| Email outreach, prospecting, CRM | ✓ | ✓ | ✓ | ✓ | ✓ |
| LinkedIn, signals, AI reply agent, API | ✓ | — | ✓ | ✓ | ✓ |
| Content Studio | ✓ | — | — | ✓ | ✓ |
FAQ
Questions,
answered
Still curious? Ask the agent. It knows the product better than we do.
What does “turn your brain off” mean?
Give Napalm your website and a goal. It builds your ICP, finds and enriches leads, writes in your voice, sends across channels, handles replies and logs everything to the CRM. You approve what matters and skip the rest.
Will it sound like a robot?
No. It learns your voice from your site, past emails and posts, and grounds every opener in real research on the lead. Review, edit or A/B anything before it goes out.
Is it safe for my domains and LinkedIn?
New workspaces start in dry-run. Sending uses warmed inboxes, rotation, daily caps, DNS monitoring and a native warmup network. LinkedIn actions run inside human-like limits.
Can my own agents use it?
Yes. Every capability is exposed over MCP, so Claude, ChatGPT, Cursor or your own agents can drive Napalm with the same approval gates.
Do I have to replace my CRM?
No. Use the built-in CRM or two-way sync with HubSpot, Salesforce or Attio.
How fast can we go live?
Most teams launch their first campaign within ten minutes. New domains take about two weeks to warm, and Napalm handles it for you.
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